Why Won’t They Read the Entire Post?

By: Marilyn L. Davis

“I loathe people who say, ‘I always read the ending of the book first.’ That really irritates me, It’s like someone coming to dinner, just opening the fridge and eating pudding, while you’re standing there still working on the starter. It’s not on.” ~J. K. Rowling

asleep at computer 2Most readers today spend between 15 seconds and 1-minute reading online articles, so writers have to capture the reader’s attention. Why don’t most people read the entire post?

  1. Disinterested?
  2. Already know the subject?
  3. They’ve read that before?
  4. Vague directions?
  5. Boring title?
  6. Outdated information
  7. Poor grammar and writing?
  8. All of the above.

Okay, so you knew that and were about to go elsewhere for directions on how to keep people reading. There’s no need to do that if I give you the basics in this article, now is there?

Posts and blogs are how a lot of individuals got started in their writing careers. In my case, it came after writing a 400,000-word recovery curriculum. So words are not my problem.

However, writing catchy, interesting, informative posts requires a different skill set to get and maintain readers, and I’ve had to revamp my approach. I can’t assign this article for you to read and discuss later in the week as I did with the curriculum, so how can I get you to continue reading this?
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Through trial and error, I’ve learned that there are certain basic components that attract a reader but more importantly, keep the reader ’til the end.

 Data: Boring or Informative?

Newspapers, both print, and online, manage to grab a reader’s attention in a few well-chosen words. It’s about using the most powerful nouns and verbs you can when you give readers the 5 W’s and 1 H.

5 ws 1 h and capture

After you’ve satisfied the who, what, why, when, where and how, review your title. Does is briefly explain your article or is it simply a catchy baited title, without value-added content? That’s not fair to your readers; they don’t appreciate getting trapped by a title that doesn’t deliver.

Content

How can you deliver on your title? With excellent content that satisfies the reader’s interest. How can you do that?

  1. Did you give readers good directions?  If you find that your content is vague, then revise it, make it clearer, and reinforce the point of your article in your conclusion.
  1. Did you add a new perspective on an old subject so that readers take away more information about the topic?
  1. Did you write it well?  Good writing is going to separate your articles from all the rest, even with the same topics. Readers don’t want typos, poor grammar, and amateurish writing.  If you set yourself up as an authority, write like you are one.
  1. And don’t leave that killer sentence for the last. Make sure that you’ve been interesting, informative and thought provoking throughout your article.

Writing about writing sounds redundant, yet, that’s what Two Drops of Ink readers expect.  All of the team and monthly contributors have made a commitment to offer tips on becoming a better writer, teach our readers about grammar pitfalls, alert them to literary agents looking for clients, spotlight books, introduce new poets and writers, and provide a friendly and encouraging literary community.

However, if we don’t provide a different approach to the subjects, we will all sound too familiar, and that will bore readers and they won’t finish our posts.

So, how do you make the same subject different or unique? You put your spin on the subject, from your unique perspective.

Analogies, stories, and metaphors are a way to capture a topic from your viewpoint and put a different twist on any subject. It is sometimes this new perspective that keeps a reader. Something in the way you presented the information resonated for that reader. And don’t worry about your perspective being repetitive. No two writers will use the same reference points. So reflect on how a topic related to you and make the topic personal. It may be as simple as deciding if you’re an educator, entertainer or enchanter; three distinct approaches to any subject.  

Images

Not sure that your words are enough to keep a reader?  Wonder if the writing is good enough?  Sometimes, adding an image to reinforce the writing bolsters the message of your post. Just write it as well as you possibly can, and don’t be rankled by the old adage that, “A picture is worth a thousand words.”

However, images don’t always have to reinforce the point.

Adding  a counter-point or opposite perspective gives readers another tangent to think about and explore. If a picture keeps a reader engaged, that just means that you took the time to add more texture to your piece. Emphasize your content with a complimentary image.

While writing is serious business, we can’t take ourselves too seriously. hat

Don’t be afraid to shake up the reader or entertain them with images. Have some fun. Sometimes, people just need a break from directions and how-to’s.

However, if your writing and subject are poignant about a social issue, let us see emotion in your writing and your images.

Mad about the topic? Reinforce that with an image. Sad, then show the tears, frustrations, and longings.

Conclusions: Not too Abrupt

Many posts end too abruptly. Wrapping up an article has to be more than just no more words. It’s important to circle back, reference your content and titles, and give the reader a sense of satisfaction when they’ve made it to the end.

Back to the Beginning

Here’s a simple checklist to help your next post be successful.

  1. Before you quit writing, ask yourself if you’re satisfying the 5-W’s and 1-H.
  2. Let your work sit for a day or two, while still mindful of deadlines. It’s amazing how the words rearrange themselves in our absence and what made sense yesterday, doesn’t flow today. If that’s the case, then rework it, revise it, edit it, and read it aloud.
  3. Use appropriate keywords for SEO purposes. Be sure you make it easy for your readers to find your articles, not just by your name or web site, but by subject matter.
  4. Let images help focus the post, entertain your readers, and add value.

satisfiedNow, you can sit back and see if your views, comments, shares and subscribers don’t increase.

If you’re still with me, thank you and congratulations.

You have exceeded the average attention span and finished the post.


Two Drops of Ink: The Literary Home for Collaborative Writing

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7 comments

  1. Excellent, Marilyn! I think this makes good sense. I’m going to go rework some of my recent pieces following your framework. I appreciate what you and your colleagues are trying to do here. I’ll be back to read some more!

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    • Hi, Tom, long time, no see – or in this case hear from, so glad you took the time to comment. Hope you have been well and your writing productive. We’re trying to provide inspiration, encouragement and common sense advice for writers. And you know we welcome submissions. Hint, hint, hint. Essays and memoirs don’t have to be about better writing, and Scott and I do promote our contributors, so think about contributing. Again, thanks for commenting.

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      • Marilyn – I only just saw this. Am not sure why. I would surely like to submit an article to you, and likely will. First I need to finish and launch a website I’ve been working on for many months. But I follow your writing, as much as I can, and won’t forget you!

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