By: Marilyn L. Davis
Making Old Blog Writing New Again
Blog writers can get discouraged when they realize that we’ve been writing chronicles for over 4000 years. Although this statistic reinforces how long we’ve been writing, it also confirms that we are still interested in the same topics.
We still need to know what we don’t know. That’s why people are still searching for information. Any search is going to produce thousands of articles on a given subject, which means there’s still an attraction to the topic, a necessity for information, or another how-to.
Today, people have the luxury of instant knowledge. All we have to do is search and research a topic and we are bombarded with information. Too many writers are afraid of being repetitive when they realize how many people are writing about their chosen topics or niches, so they don’t write about the same issue as others. That is unfortunate because how you say something, in either your choice of words, phrases or style is going to be different than anyone else.
Perspective, Point of View, and Your Voice
Whether you write from the perspective of breadth or depth will also set your articles apart. There is the generalist approach or the in-depth analysis of a particular facet of the topic. You can write distinctively with words and style that piques interest and curiosity.If you keep this in mind, you can bring new and valuable insight on the same subject. That’s what makes your writing individual.
All it takes is planning and writing that taps into the natural curiosity of people.
Curiosity and the Hot Stove
Studies on curiosity show that there is both good and bad curiosity. I do not remember a time when I have not been curious.
Wait, that’s not entirely true; I do remember my mother telling me not to touch the hot stove as it would burn me. I was not curious about that advice.
However, there have been multiple times that I didn’t take someone’s advice and metaphorically got burned by not heeding their advice.
So, how can you satisfy curiosity and attract readers?
Readers might need information on how to fix something. Readers may want the most current stats on their favorite sports team. They may want to wow their families at a holiday dinner. Or they may simply be interested in a particular topic.
With all of the available information online, it’s up to you as the writer to take their curiosity and give them a compelling read, and start building your following.
Of course, you knew that. Although obvious, it’s important to know the three general categories to see how best to position your title and contents. So, how do people search?
- For something to buy
- Entertaining, educational, or enlightening information
Research and Find the Underdeveloped Angle for your Blog
Google is the place we go when we don’t want to ask our friends, or we think our friends don’t know enough to be helpful. We want expert opinions, all the details, images that show us how-to, or simply add meaning to the words. Plus, searches today are convenient. So what do we normally search for on Google?
- Famous people
- Good food, good books, good movies
- What is the market doing?
- Why does the economy suck?
- Why is the moon in Jupiter?
- How do I fix my leaky faucet?
- Where is the best?
- Where is the cheapest?
- Who is most reliable?
- How can I write better?
The list is only the beginning. There are sites that compile our search habits, and reviewing them for keywords or search results can help you frame a title or see which topics are saturated or overdone.
Armed with Research, Create a Memorable Title
However, as a writer, you know that you can capture a reader’s curiosities with a catchy title, great summary and then new and original content, regardless of the overall topic. If you remember, at the beginning of this article, I referenced how long we’ve been writing. The original content that you’ll create should offer a slightly different perspective than what is typically offered. It’s often the point-counter-point that draws attention.
Deliver The Unique on your Blog
Each of the above words qualifies the subject and will kindle interest and curiosity, but you have to deliver on these words with your content. However, if you say something is amazing or weird, don’t make it commonplace.
How you write about the same topics as the other 1,999,999 bloggers will be different if you choose a slightly unusual perspective. Try not to be afraid of being repetitive in your choice of topics.
You’re a writer, and it’s your choice of words, style, phrasing, and voice that makes your work exciting, interesting, and meaningful to readers.
So, grab that coffee, think about your subject from multiple perspectives and see if you don’t experience an increase in followers, more comments, and satisfaction.
Two Drops of Ink: The Literary Home for Collaborative Writing
When you’re ready to gain new readers, utilize an additional platform for your writing, help us all improve our writing, or enter a contest, consider a guest post.