Gotta Love a List: 12 Tips

By: Marilyn L. Davis


Crystal and Her List

“Despite her alternative leanings, it turned out Crystal was not particularly psycho-babbly or airy-fairy or tree-huggy, as one might have expected. In fact, the first thing she did was write a list. She said writing lists helped calm her down when she was stressed about anything because it put problems in order. You can look at a list of things and see how you can tackle each one separately without feeling sick about it, she said. Whereas if they all just stayed jumbled in your mind in one great big sticky ball you never got to consider them individually.
She actually spoke a lot of sense for someone with toe rings and a Chinese tattoo.” Sarah-Kate Lynch, On Top of Everything


My Davis Poll on Lengthy Posts or Lists


People are reading differently today. I like to poll friends to see about their reading and writing habits, so I took one of my random Davis polls and asked friends why they didn’t read lengthy posts. For simplicity’s sake, I defined lengthy as over 1500 words.  One friend told me before I even gave him choices that my definition covered why he didn’t read long posts anymore – 1500 words was just too many to read for entertainment. I then asked him if he would read that many words for educational purposes or job-related information.__

He got quiet and said, “Not if there’s a video or YouTube.”

This response from a person with a Masters in Early Childhood Education. Now before you get all concerned about his teaching abilities, he’s also been named  Teacher of the Year for three years and had stiff competition and criteria. I wanted to explore additional reasons why a list might be more accommodating, so we talked about the advantages.

As he put it, “Subheadings let me zero in on the parts; lists help me see the components.”


Less Interfering with a List

Okay, that all makes sense.  Then I spoke to a friend who is a weekly volunteer reader at one of our local libraries.  She’s also like me with books; we use them as Do It Yourself decorating technique on our shelves. I think mine qualifies more, as they are color coordinated, but that’s just personal bias. Both of us are avid readers, not intimidated by 1000 pages, let alone 1000 words, and her response?
“Marilyn, I just can’t read more than a screen’s worth before something else interferes.” 
Well, even I wasn’t expecting that. So I asked her about articles with lists. Her response was what you’d expect, “They’re great; concise and to the point, which means I can write one or two words, and explore them later if I want to know more about the topic, or I need additional clarification.”


Lists Narrow the Focus

I was sure that my third friend, an author, and editor of my 400,000-word recovery curriculum would find something negative to say about lists. Boy was I wrong. She raved about saving her eyesight, minimizing the risk of using all her brain cells at one sitting, and not feeling guilty when she finished the piece quickly.
“I scan, save my eyesight, and if there’s a list, I zero in and if it’s information I can use, I will read the remainder.”
Now, if you’re still with me, you’ve read 513 words.  I should probably get to the topic of lists before you’re wondering about the video, you run out of viewing space, or your eyes start to water.


12 Ways to Create Great, Readable Lists

What makes a good list? A better question is what makes lists good for bloggers?  Lists make you write concisely.  David Allen, the to-do list guru, suggests writing your task down as an action.  If it works, in theory, it works in practice for the writer as well.
1. Be specific as in a Call to Action, Tasks in Order, or if there are no priorities assigned, alphabetize them.  All of these reinforce a plan.  And people love a well-defined plan of action. Or, they know that B follows A, on through the alphabet. These are built into our thinking since kindergarten.  If there are necessary steps to accomplish something, use numbers that reinforce the order.
 2. When we use “list” in our title, readers know what to expect, and if we give them a number, well they know whether they’re getting the condensed list – 3 Ways To. . , 13 Holiday Cookies They’ll All Love, or the Mega List variety – 31 Treats for the month of October.
_______________Gotta Love a List: 12 Tips two drops of ink marilyn l davis
And there’s data that shows that 10 is the magic number for titles.  However, if you’re writing a “best of” list,  the number 25 tops all.
3.  Lists also do well in social media.  The best titles shared included the following numbers:
•    10
•    23
•    16
•    24
4. People’s eyes are drawn to bullet points and numbers. When you give them lists, they can zero in on that information. Once they determine that it’s information they are interested in, they will often start over at the beginning of your article if they skipped the content first and went directly to the bullet points or numbers.
5. Storytelling is a great way to entertain and engage the reader.  I’ve told you the story of three friends. If you’re uncertain whether storytelling is appropriate for your topic, leave it out and get to the nuts and bolts with bullet points and numbers. If you’re not willing to risk losing a reader with content, then start your list at the beginning of your article, and insert the story midway.
Gotta Love a List: 12 Tips two drops of ink marilyn l davis
If you give us boxes to check off, we can feel productive in the process.
7. Lists with action items reinforce doing something. Recipes, fixing something, how-to, and product reviews all benefit from lists. For example, writing a book review has these eight steps:
1)    Reading the book
2)    Presenting the book in 1-5 sentences
3)    Bringing in the Author with an introduction in 1-10 sentences
4)    Condensing the book in no more than 7-10 sentences
5)    Describing what you liked about the book in 2-6 sentences
6)    Explaining what you didn’t like about the book in 2-6 sentences
7)    Either endorsing the book or not in 1-3 sentences
8)    Linking to the book or author’s page
8. Starting lists with a gerund (words ending in “ing”) reads more direct than a passive “to be” of the verb. In my book reviewing example, I used gerunds.
9. Lists allow writers to:
1)    State the problem
2)    Define the solutions
10. Lists make displaying data easily understood.  Google governs our ratings, exposure and in many cases, passive income, so understanding how data works is critical for all of us who blog. But we’re writers, and in my case, any math beyond adding and subtracting is more than I want or need, so giving me list points for Google data works.
11. Deliver on each list point you promised in your title. If you write, “25 Excellent and Extraordinary Ways”, don’t start repeating at 19. I’ll know if you’re just giving me filler, and I’ll leave – so will everyone else.
12. Include “You” with your list title, and hyperbole works with numbered lists, too. The number is finite and the descriptor is infinite.  It’s exaggerated.
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Now I’m ready to send out another questionnaire to friends on the value of images and what speaks to them. I know it will include a list and how-to for you. Stay tuned. 

Tag-line: Two Drops of Ink: The Literary Home for Collaborative Writing


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