Nine Strategies to Promote your Writing Locally

By Jessica Mcneil

Do you ever wonder what happens once an author has their first ever title created and presses the ‘Publish’ button? You may not be a New York Times best-selling author, you may not become famous immediately, and your Amazon numbers may be awful, but does this mean that you should quit writing books? Absolutely Not!

No matter what kind of book you compile, success in self-publishing is all about discoverability, especially if you want to reach your target audience. Listed below are a couple of low-cost strategies that you could put into use to ensure that you achieve the kind of visibility and popularity your writing deserves.

Nine ideas may seem a bit overwhelming, but keep in mind that you only have to put them into practice one at a time. When the expected results come to pass, you will have secured a direct connection to a vast majority of the targeted audience.

1. Cultivate a Positive Attitude about Promoting Your Book

  • You should nurture a perception about book promotion that is similar to the act of story-telling. Create the story about why you wrote this or that story, how it will help the end-readers and how your writing will benefit the entire world in the long-run.
  • Talk to the right people for support: Continually talking to like-minded people can cause you to hear the same old perspectives; this discourages problem-solving. Why not seek out different viewpoints?
  • Channel your stress to be advantageous: When stressed out, you aggravate your already worsening situations. Nonetheless, there are hormones that are released when you are under stress that can boost your ability to reason and remember. When pressured and stressed, you are in a position to improve your performance as well as mental health.

Unfortunately, unless you are Stephen King, or the esteemed author Malcolm Gladwell, your publisher will most probably be short on funds to market your book. Therefore, if you don’t strive to promote your book, no one else will.
If you develop a positive vibe and attitude about your book promotion, people will generally pick-up on it and immediately tune in. Learn to appreciate the hustle and bustle of the marketing chores. Embrace the fact that the sole responsibility of marketing your book does not lie with the publisher, but entirely with you!

2. Fundraisers.

Finding fundraisers is an impeccable form of securing visibility for your book. In essence, they also benefit from book sales while spreading the word about your event. Often, they will help to promote your event through their social media platforms and their ezines which is ideal for creating a “book buzz.”

Create a Facebook event page and kick it off by inviting your friends. Once you have the fundraiser event news posted on related social media sites (with a link to reserve RSVP’S), try to figure out which organization will be a logical fit for the event depending on your book’s theme. If you are compiling a cookbook, ensure that you connect with a few of the local restaurants, or cafes. On the other hand, if a father-son memoir is what you are writing, why not organize a Father’s Day event?

Tips for a Successful Book Fundraising Event

Today’s virtual opportunities avail an environment for authors to connect with their audience without them ever leaving the house; however, virtual communication can never surpass the impact which is created by the physical experience of pitching ideas and signing books in a room full of real people. Successful book signings will help to steer word of mouth, move your book(s), build credibility as well as a platform for you as an author and help you get a true-life sense of your audience.

To have a successful fundraising event:
• Choose the right venue: Be mindful of the location when creating a list of potential venues. Also, consider the venue’s track record regarding hosting similar events.
• Have a good date or time trap: Make sure that the day you pick for the event avails the best chance of getting as many people as possible.
• Reserve enough time for promotion: Make sure that you begin to promote your event at least a month before the ‘big day’.

3. Book Clubs

Through the events calendar, you can always find out the number of book clubs that are hosted by libraries. May be there you will find someone willing to review your writing and leave feedback.

To get the word around your writing, you can consider contacting book clubs through some websites like or that always hire professional writers who later gather in local book clubs. Book enthusiasts infest such platforms and are eager to have an interaction with you, as an author.
How to identify book clubs:
• Search for book clubs through your local libraries.
• Many Sisterhoods (of various churches) and community centers may make book event arrangements.

4. Local Conferences and Author Events

Local conferences and author events may provide great networking opportunities. Also, except for hosting local conferences, libraries may also host author events and fairs that avail an interactive environment for authors to meet up with patrons and gain the right to sell their book copies. Once you have these events on chokehold, seek out a local magazine to see if they’d be interested in covering the event.

5. Talk your Writing on Toastmasters, Meet-Ups

Presenting speeches about your book can give you important practice and visibility as a speaker. First, present your book in safe zones before a friendly crowd (family members, work colleagues, writers’ group, club members, etc.).
Every chance you get to talk about your writing has an underlying potential craving to spawn. You just never know which opportunities could avail when you make that speech about your book. In case you win a book speech contest, such as the Toastmasters book speech contest, there may be a writer present that would wish to cover the news of the contest event for a local magazine. This will build on your visibility as a speaker and author.

6. Book Competitions

Winning for a local book competition can turn out to be a major endorsement for you as a writer. When you win an award, you boost your book’s publicity.
Take the first stride by looking for contests that are not expectant of steep entry fees or the submission of an inordinate number of books before participating. Also, it is best to set out for those contests that are overly-welcoming to independently published or even print-on-demand books.

7. Create an ‘Elevator’ pitch for your book and a Professional Media Kit

A book pitch is a brief and focused message that summarizes what your book is about to the end-readers. Ensure that your pitch is no more than three or four sentences, and it should focus on your book’s selling points.

Your media kit should include:

  • Pitch letter: – To introduce yourself and the book. You can also make inclusions of any positive endorsements or reviews that you have received.
    Professionally printed business cards: Print the book’s cover on one side with your contact information on the other.
  • Photo (headshot): – Assign this task to a professional photographer.
  • A bio: Have a brief 100-150 word biography in the media kit. The main purpose is to inform the end-readers of your qualifications and achievements as a writer.

Your media kit is solely responsible for securing a good and lasting first impression with your readers, and the producers, editors, reviewers, or even reporters about your book. So, make sure that your media kit is free of typos.

8. Casual Random Talks

One of the most powerful and essential steps that you can take to build on your book’s visibility is to start talking about your book a long time before you have compiled it. Always set out to build a network of supporters and reviewers through casual random talks. Keep in touch with those that depict a genuine enthusiasm for you and your book.

If you want to take a dive into the sea of esteemed authors, you have to uphold creativeness and hard work. For the significant milestones of your book (signing of the book contract, completion of the book, galley proofs’ arrival, the arrival of the final books) consider bringing all significant people together for a house party. You should be in a position to read a few excerpts from your book and answer questions about the project.

9. Merge Efforts with Local Merchants

Team up with the local store owners and other small business owners to issue out certificates, prizes, or even merchant coupons given away during the book promotions. These nine strategies are bound to gain you some traction in your journey to promote your writing or your books.



Jessica Mcneil is a loving mother and a passionate writer and reader of classic literature. She enjoys exploring the world by traveling. When she is not catering for her family and her black cat, she writes short stories for her kids.  Follow her on @Jessica93Mcneil


  1. Awesome Sauce!!!! Jessica. Thanks for preparing first time book writers like myself. You shed a bright light on the next steps of getting published. No need to stand around scratching our heads!!!! Thanks again!!!

  2. Dear readers of Two Drops of Ink,
    I am grateful to everyone for positive and negative (if any) feedback. It’s a pleasure to share my experience and passion to writing with you.

    Scott Biddulph, you are a great person and cooperation with you is easy and totally adorable.

  3. Gold mine is RIGHT lynettedavis! It has helped me immensely to expand my knowledge base. As for the current article by Jessica McNeil. Great JOB! Very insightful. Information I can use and share. Thank you.

    Two drops of ink is your 24/7 literary service for awesome content. My thanks to them as well.

  4. Hi, Jessica. These are excellent examples of promoting. I am sure our readers will find one, or more, that they can easily do to get their works noticed. A friend of mine recently moved to Georgia and found that the libraries here were more open to author events. From two events at the library, she has expanded to workshops for children on writing their own books. The point is that you never know what direction your writing will take when you step out and promote your work.

    Again, thank you for an informative post.

    • Hello Clara, thank you for the complimentary words about our blog and its value to you and our readers. Our idea, at the outset, was to create a literary blog that was collaborative. Meaning, rather than just our staff writers, or a single author blog, we have all of the above: staff writers, and submissions from other bloggers, writers, published authors, indie authors, etc. The goal is to raise the tide for all boats (to coin a phrase). We do so by conjoining both our audience and our contributors to create a great blog for readers and writers.

    • Lynettedavis, I’m so glad you found this post useful. As managing editor, when I received this submission, I knew it was a great fit for Two Drops of Ink. Thank you for your loyal support and following. Scott

      • It’s very helpful. I couldn’t believe how resourceful it is. It’s stumbling upon a gold mine! Thank you so much for posting it. I know my readers will find it helpful as well.

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