Does Your Post Have Too Much Jam?



By: Marilyn L. Davis


Too Many Choices of Jam – and Words


“I start with an idea that is no more than a paragraph long and expand it slowly into an outline. But I’m always surprised by the directions things take when I actually start writing.” ~Barry Schwartz




Does Your Post Have Too Much Jam? marilyn l davis two drops of ink


Barry Schwartz captured my attention in The Paradox of Choice – Why More is Lesswith several studies showing that multiple choices create difficulties for people making decisions. Schwartz cited a study where people sampled 24 varieties of jam in one group, while the other group could only test six of the 24 selections. Each group could then decide which of the jams to purchase. The surprising result was that the group with more limited samplings purchased more.

This study is relevant to writers and bloggers, too.


Too Many Choices or Information Overloads the Brain 


Psychologists have recognized for many years that humans have a limited capacity to store new information in the memory. Psychologist George Miller was influential in studying how individuals process and retain information. His studies confirmed that the average individual experiences information overload after seven pieces of information, and information overload is like too much jam.

If you substitute information for jam, you could see that too much information is an ineffective way to engage and retain readers. Click To Tweet


Outlines Minimize the Jam


Before you decide that you’re a writer and an outline will not benefit you, think about your choices.

• Do you want to stay on track with your original idea?

• Do you want readers to leave because you digressed so far off-topic?

When deciding which subject or topic to write about, there are familiar subjects, and then there are the subjects that a writer might like; however, they have not written on the topic before. An outline helps them frame the piece even before they write.

Writers today have access to reams of information about any topic with a simple Google search, and while readers want varied and interesting information, too many links or too much information can cause a disconnect with the readers.

When a writer is just free writing and brainstorming any topic, there is the risk of including all the adjunct and subordinating information about topics from the research. Click To Tweet

When this happens, it is easy to lose focus on the original idea.

But I understand – the writing is flowing; there are 37 quotes by famous people about the topic, 45 pictures that will enhance the words, not to mention the 17 videos underscoring the original idea, plus 26 other aspects of the topic that might have applied.

Starting to get a picture of just how quickly a writer gets lost in the minutia and add too much jam?


Begin with an Outline



With an outline, the writer has a reference point or a guide that does not interrupt or disturb the writing process.

An outline helps a writer structure the information in an organized manner. It does not diminish the creative process. It allows for more creativity when the structure is in place.


Know Where You are Going in Your Writing


Think about an outline as your writing GPS.

We all know that there are scenic routes and direct routes to any destination. 

Often the platform will determine which route the writer takes. On some sites, writers can submit as few as 400 words, on other sites; the requirements vary with up to 1500 words as the maximum. 

Writers can engage readers, regardless of the word count, with as little as three main points or add analogies or counterpoints with six main points.

An outline will also help the writer stay on track with the title or topic by:

  • Organizing main ideas with subordinate information
  • Presenting the information in a logical manner
  • Demonstrating the relationship between the sub-topics
  • Constructing an ordered overview of ideas
  • Consolidating the article in the conclusion


Outlines Keep the Focus When You Need a Break 


Outlines also let a writer add other points if the research indicates that they would provide value. In an outline format, inserting these additional sections is easier to maintain continuity and flow before the actual writing takes place.

Interruptions happen to writers all the time – phone, checking emails, day jobs, emergencies, and families. And the average writer starts back at the beginning of the article to catch up after a distraction. Starting over each time is counterproductive, as most writers will start finding flaws in the writing, begin to edit or revise the beginning of the article when they have not even completed the first draft.


Build An Article with a Plan


Does Your Post Have Too Much Jam? marilyn l davis two drops of ink


Regardless of the nature of the interruption, an outline is similar to an architectural blueprint or floor plan, which helps the writer see the finished design and can easily refocus attention.

An outline improves a writer’s skill in creating the first draft without editing while writing.

There is no issue with trying to figure out the correlations between paragraph one and paragraph four; the outline demonstrates the flow and presentation of the article.

With an outline, the writer can easily see if they need to add, subtract, or change the order of certain ideas. An outline helps the writer maintain the logical progression of the article and improve their communication of the ideas before spending time writing the piece.


Don’t Let Those Great Ideas Go Up in Smoke


When a writer learns to streamline the process of writing using an outline, both the writers and readers have a better experience.

An added benefit of an outline is that if you exceed a word count for one site, you will have additional information that might be suitable for another article or reworked for a different site.

Also, an outline lessens the possibility of excellent writing merely going up in smoke because the writer got distracted and forgot.

With an outline, the writer already has information for another post, and this will undoubtedly help with annoying writer’s block. Outlines streamline the choices for all writers and help with simplifying the direction for the next article.


Two Drops of Ink: The Literary Home for Collaborative Writing


When you’re ready to submit, here are the guidelines. 






  1. […] For instance, I like the word, however. It’s shorter than, “on the other hand,” and less pretentious than “nonetheless,” but means pretty much the same thing. However is a transitional phrase, moving the reader from one thought to another. I like transitional phrases because they keep the words flowing from one paragraph to the next. You may not like that particular transitional phrase, so here are a few more transitional words to help your paragraphs flow. Just remember, that like anything else, too many transitional words and phrases can get redundant. […]

    • Hi, Lydia, thank you. I don’t always us an outline, but when I do, the process seems more streamlined. Should just take my advice I guess.

  2. Hi, Michelle. Thank you. My grandmother always baked her bread and thought that if you had to put jelly or jam on it, then it wasn’t as good as it was supposed to be. I kept thinking of her as I wrote this post. I’m not saying that bread, or posts can’t be enhanced with extras, but sometimes, posts just seem like a lot of “oh, let me throw this in” and if I can’t logically progress from point A to B, I get distracted and lose interest.

    An outline narrows my focus and I can decide to write from breadth or depth within the piece. And I do sometimes have those additional points that I’ll cover in another. That is how all of the memoir posts got created. Shy of writing a book on memoir, I broke them up into segments when I realized how many “main ideas” I had for the topic.

    I also think that readers only have time to digest 2 to 4 main ideas in any one setting if they are searching by topic. I’m usually in a hurry to find a supporting link for mine and so I want the information to be accurate, interesting and not a lot of tangential information. To me, those seem disjointed and just the kitchen sink.

    When can we expect another post from you? I enjoyed your others very much.

  3. I enjoyed this, artical. I used to write two sometimes three outlines, for my blog. I got out of the habit.I felt like everyone else was free typing and I need to learn to be quick.

    • Hi, Shelie. Thank you for commenting. It sounds like you had a good habit. I sometimes trap myself thinking that others write more and therefore are doing better than I am. However, when I take the time to outline, draft, edit and revise, I’m more pleased, so I’ll keep to that habit and not worry how much others are producing.

  4. Marilyn, I love the analogy about jam. That makes it so clear that “too much” in a piece of writing can overwhelm the reader. One of the main things I teach my students is how to use outlines/graphic organizers to make a plan before the write. Once they get the hang of it, they are amazed at how much easier writing becomes. Thanks for this article.

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