By: Marilyn L. Davis
“When I work, I’m just translating the world around me in what seems to be straightforward terms. For my readers, this is sometimes a vision that’s not familiar. But I’m not trying to manipulate reality. This is just what I see and hear.” Laura Purdie Salas, BookSpeak!: Poems about Books
When It’s Only One Writer’s Ideas, Thoughts, and Words
Most blog owners share what’s important to them, how they view life, write about their area of expertise, and use language that is particular to them. Their website evolves, but it’s still singular to their viewpoints. And that’s fine, after all a personal blog is well, personal. The writer has the option to write about whatever they like, and not worry about reader’s opinions on the topic.
Eventually, if the writing is sound, they will attract an audience. Granted, that’s not always the case, but for the most part, writers tell their truth as they see it and that’s what a reader gets – the writer’s truth.
Today, I’d like to write about the benefits of a team effort on a blog.
We’ve just added Michelle Gunnin to our team. While I’m glad she’s joining because I like her writing, if I’m honest, I’m also grateful because it takes some of the pressure off me to produce on the days I’m not feeling it.
I hear from too many other bloggers on FB, Google + and Twitter that they know they’ve published a piece that they didn’t think was stellar simply to satisfy the idea that each of us should produce a minimum of three posts per week, or two a day, or one every four days, depending on which internet writing expert you follow. While I admire many of the writers mentioned in the post, I question whether or not, a team effort isn’t a better idea for us at Two Drops of Ink.
Alone I Can’t, Together, We Can
Scott, Lydia and I have other jobs. Scott is also in school and getting ready to go to England. Lydia just moved. I’m a program director at a men’s facility with 55 recovering residents. None of us are complaining about our workloads, after all, that’s how we pay our bills. However, each of us feels a responsibility to our readers to give them interesting, engaging and informative posts and individually we can’t do that on a daily basis.
But together we can.
And when we collaborate with guest contributors, everybody wins. I know that reads cliche, but it sums up our philosophy.
If you’re writing a blog by yourself, do you sometimes wish you had other competent writers helping you? Then my question is what’s stopping you from asking others to do guest posts, or when you follow another writer, see about an exchange.
I was approached by Craig Stratton on Linkedin about a year ago who asked me how I started my other blog, From Addict 2 Advocate. He was thinking about starting a blog and wanted some advice. I asked him if he wanted to dive into the deep end of the pond or get his feet wet first. He understood my southern analogy and started writing a monthly post. Now, he writes for my blog and has started his own, C.W. Stratton.
We support each other’s efforts and don’t feel competitive. We’re both genuinely excited to let people know that recovery is possible and writing from our different perspectives means that we will reach diverse populations who can relate to one of us more than the other. Some people think it’s risky to promote other writers and jealously guard against any mention of other people. What a shame. When a writer doesn’t get concerned about who the messenger is but is focused on the message, team writing works. Furthermore, when everyone is making the effort to produce quality posts, no one feels embarrassed to promote one another.
Our Philosophy: Support, Encourage and Promote One Another
When there’s a team effort, one person is highlighted one day, and the next, it’s another member. Ultimately, it’s the site that gets exposure for both of the writers.
What invariably happens, is that people are at the site and may be attracted by another title. If you look at WordPress statistics, you can see where you had “X” number of visitors. You can also see how many views you had that day.
When your views exceed visitors, that means that people read more than one post.
Some days, I don’t have a new post, but every day I have views. I’m grateful that one of my co-writers initially drew the readers to the site that day, but that one of my titles caught the reader’s attention, and that something I wrote attracted them as well.
Find Another Writer – Today
It’s not complicated. There are individuals who share your opinions, interest you, or you admire. Reach out to them. You have nothing to lose in this gesture. Find Facebook or Google + groups and you might be surprised at the response when you create a call to action to submit.
From a Facebook group that I belong to, Two Drops of Ink benefited by publishing posts from Olga Mecking, Christopher Fox, Ilona Fried, and John Gyorki. Their posts did well. We gave them exposure. We drove traffic to their websites listed in their bios.
We in turn offered our readers yet another perspective on writing and in many cases, it would not have been a viewpoint that Scott, Lydia or I had thought of, so it was educational for us as well.
Double the Rewards
When readers know that they will be exposed to various viewpoints, they are more likely to visit a site. When you break down your statistics, you can see where your audience comes from and what they are reading. I often write about memoirs, from various perspectives on the craft. But I’ve also created a couple of memoir pieces as well. All of those posts do well. We thought about our readers liking these and decided to create a call to action specific to memoir to entice other writers to submit. The responses were outstanding – and our readers thought so too, judging by the number of views.
Probably in gambling terms, this is doubling down, knowing that a particular topic garners hits, we then maximized on the efforts by creating an opportunity for others to write about the topic.
We know what our readers like and we make the effort to give them those kinds of posts, regardless of who wrote it.
Make Room in Your Niche
Should I get jealous of another writer who does well writing about memoir? Only if I’m foolish, and I try not to be that. If you’re afraid that someone will write a “better” post than you did about your topic, consider this:
“But words are things, and a small drop of ink,
Falling, like dew, upon a thought produces
That which makes thousands, perhaps millions think.”
― George Gordon Byron
So, take Byron’s advice and add words to make others think. And when you can’t find them yourself, be glad you’ve gotten a team.
Still uncertain about the benefits of dividing the writing or a guest post? Then think about sending us a submission and see what kind of traffic you get. You know I’ll be appreciative of your efforts.