By: Marilyn L. Davis
I saw a bumper sticker today that just said, TIPS.
No explanation, no clever picture, no .com address, not even a plug for a restaurant. It made me think, and I started relating this to writing. Sure, we can Google, “Writing tips” and get more than we can possibly read, and some of them are from famous authors. All you have to do is go to Goodreads.com and search and there they are – all the “taken out of context” quotes about better writing.
But my brain functioned differently today. I worked in Washington, DC as a legislative aide for California wine growers – yes, I find the humor as a recovering alcoholic, as if Ernest and Julio needed my help, but I digress.
Washington is the town of acronyms. Unless there are specific letters used to denote an agency, I’m convinced that they don’t feel as important. I got my fill of the BATF while working for the growers. That’s the Bureau of Alcohol, Tobacco, and Firearms. Now, there’s a lethal combination.
We even reduce the President of the United States to POTUS. So, my orientation prompted me to think about TIPS from an altered perspective.
is for Thought-Provoking
Almost by definition, writers are those who think. But what separates us from every other human on the planet who thinks as well, is that we put these thoughts to paper. Our ideas coalesce into a sentence, then a paragraph, then, some become a book.
It’s when we are mindful of the craft of writing that we produce words that make sense and take a reader’s time into account, while still giving them things to think about within our posts.
It’s difficult to gauge exactly what readers want, but when you start getting comments, likes, and shares within the site or on social media, it’s a safe assumption that there are people who like what you write. However, I think that readers want more than just clever ways to say the same thing.
I think they sometimes want to be challenged in their thinking as well.
How can you do that with your topics? Ask questions of the readers. Since Two Drops of Ink is a literary blog, I’ll focus on that as an example of gaining reader input.
- What books have stimulated you lately?
- What are your top three tips for making your posts attractive?
- I’ve looked for and have found several spell checkers. Which do you use?
Readers also like to know that we value their opinions. When you collaborate with your readers, you’ll be surprised at the input or feedback. I’m always pleased when a reader adds another aspect to the topic, gives me another point of reference, or shares their personal perspective on the subject. So for Two Drops of Ink, I could tell the readers, we’re looking for our next challenge idea. What’s a challenge that you would participate in and why?
Questions aren’t limited by anything other than your imagination. We know how expensive a consultant is, so who knows what you’ll get for free with this approach. Think about:
- Problems you’ve had on your site and ask for suggestions.
- Describe your dilemma to your readers and ask for their solutions.
- If you’re selling, ask your readers to tell you specifically why they bought from you.
If I’ve done a good job engaging my readers with questions, it’s because they are interested.
is for Interested
Nothing interests people more than themselves – their needs and wants. We’re all rather self-centered when you think about it, so use that to your advantage. Readers like to know we consider them when we write.
And the easiest way to do that is to provide them with something they are not going to get on other blogs. Besides asking them questions, take their predictable reading habits in mind.
They scan, and look for interesting passages, and then they read further and deeper.
Bullets, captioned images, and white space take their reading norms into account. When you highlight a particular sentence, you give your readers valuable information quickly, and that keeps their interest. Who doesn’t like someone who can get to the point? To practice getting to the point, after you’ve written your post, answer the following questions as succinctly as you can.
- What is the gist of your post?
- Can you sum it up in 2 sentences or 45 words?
- How will you Tweet your post?
Refine your summary, take out all the unnecessary words, and you’re starting to master the “turn a scanner into a reader” approach to blogging. When you have an appealing summary and catchy tweet, people will come to read the rest.
One of the easiest ways to engage and retain readers though is to make sure that you’re thought-provoking and interesting, but I think that number three is the key.
is for Passionate
Passionate writing isn’t just for steamy romances. What do you like to talk about? There’s a clue to your passions. And if it’s the topic you select for your blog, then half of your job is done for you. You’ve already discussed your post, now write it.
You might be genuinely surprised at how expert you sound in a post when you are passionate about the topic. When you make the effort to choose your words carefully, as you would in an oral presentation, your knowledge, expertise, and enthusiasm will come through.
And people like to share information that resonated with them or made their lives easier. They also get to look well-informed when they share a post that is relevant to their audiences, family, and friends.
So make sure your posts merit the share.
is for Sharing
Tips come and go and given Google’s changing algorithms, I can’t predict what SEO, strategies or best practices you should use for your next blog post.
That’s not within my area of expertise, but T.I.P.S. – thought-provoking, interesting, passionate and shareable writing won’t ever go out of style, and those qualities, I can guarantee, will up your views.
And to include you, because I know you have thoughts about this topic, tell me your definitions for T.I.P.S. as it relates to writing. Thanks.
Two Drops of Ink: The Literary Home for Collaborative Writing