By: Marilyn L. Davis
Why Are Taglines Even Important?
Taglines are a way to alert people to your purpose.
- Got Milk?
- Just Do It
- Have It Your Way
- Diamonds are Forever
- I’m Lovin’ It
I guarantee that all of you reading know exactly which brand those taglines reference. That’s the power of an effective tagline. These five were created to encapsulate or summarize the essence of the business, using the fewest words possible.
Sometimes you’ve got a tag line in place when you first start your blog – if that’s the case, good for you. Other times, as your site develops and evolves, you realize that you are becoming something more than you imagined. Regardless, an effective tagline shows the world who you are.
Taglines Create Communities for Your Brand and Blog
“The more connections you make, the more engagement you elicit, the more value you bring. The more likely it is that your brand will be rewarded.” ― Areva Martin,
How do you create a tagline that authentically reflects your site? The key to writing a descriptive tagline is difficult for some writers. It’s a distillation of all those words you’ve been writing, down to a few well-thought out words that explain the essence of your blog.
Rather than the kitchen sink approach to writing, good taglines are condensed and get to the heart of your blog’s purpose.
Ready to Create that Memorable Tagline?
You’ll want to:
- Attract your target audience
- Create identifiers for your services, products, or posts
- Identify your blog’s purpose
- Let people know who you are
Networking is a word that people are growing tired of; all that reaching out, commenting, sharing, following, and wondering if any of those actions are drawing attention to their blog. Then there’s the issue of when to write. I know the feelings.
But, and it’s a huge but, if we don’t brand our writing, generate followers and engage with our readers, all we’ll have is time to write – mostly posts that no one reads. And if no one reads them, maybe just keeping a diary or journal is where our writing should be.
I know I’m usually the encouraging one – find your voice, do it now, or send us a submission. While I still support other writers and do hope you submit, there are times that I have to narrow the focus and emphasis and concentrate on the Two Drops of Ink site.
Which brings me to practicing what I preach. Scott and I discussed our lack of a tagline and decided that we wanted our readers to know that we are passionate about all things literary, and we know that collaboration is an important component at Two Drops of Ink. Therefore, we needed to adopt a tagline that reflected those goals, but were struggling with just the right words.
What Do You Want Them To Know?
I struggled with a tagline for my other blog, From Addict 2 Advocate. I knew that I had fundamental beliefs about addiction and recovery – that healing from addiction is more than just not using drugs or alcohol. It’s heart-healing, forgiving ourselves and others, and finding ways to become a better person in our recovery. I believe that we have to thoroughly review our past, preferably in writing, to understand our self-destructive patterns. People need support and encouragement to heal from their addictions, also. While all of that is true, it’s too long for a tagline, so I spent some time and reflected on what were my core beliefs, and realized I could sum it up in six words.
Writing, and Recovery Heals the Heart
Now, readers have a fairly good idea of what they will find on my blog – writings about recovery. Is it the most original? Maybe not, but it does sum up my philosophy, and frankly, it works.
Making the Tagline Yours
- How can I set the blog apart from similar sites?
- What are my beliefs or ideas about my content and blog?
- Which five words exemplify the blog?
- Is my message clear?
- Who is most likely to read the blog?
- Why is this blog better than comparable sites?
When you’ve answered those questions, you’ll have a better idea of the most important words to use, helping you see your key elements. Then you develop or polish your tagline. So, for those seeking heart healing in recovery, they know something will be written about that topic that may help them in their struggles.
Six Words – Multiple Messages
If Two Drops of Ink adopts, “The Literary Home for Collaborative Writing”, then when the readers need advice or a how-to on better writing, composition, grammar, syntax, or structure, they’ll remember that we provide all of those. They’ll understand it’s literary and therefore, might be open to all genres. They will visit the site to see if we offer:
- Short stories
- Book critique
- Literary Agent news
They’ll also notice collaborative and understand it’s open to others.
That means that both taglines create a memorable slogan that readers responded to and can easily remember.
If They Don’t Remember You, They’re Not Coming Back
Once you’ve developed and polished your tagline, promote it. You know you need to get your posts, “out there.” While we know that, most bloggers face the same problem, which social media sites are best for a particular type of blog?
First, you have to determine whether to invest in tracking applications, use what’s available on your WordPress site, or use the shotgun approach and just post it everywhere.
The problem with the everywhere approach is that if you spend time on the top 15 top social media sites – when do you write?
Facebook, Google Plus, LinkedIn, and Twitter generate the most views for From Addict 2 Advocate, so I concentrate my sharing on those four sites. Expanding on that, I’ve joined numerous FB, Google Plus and LinkedIn groups and communities solely devoted to recovery.
With this strategy, I’ve increased views without additional social media sites.
Find the Experts and Interested People
If you have isolated your target reader, developed a tagline, and want to expand your draw, use features on Facebook to find like-minded individuals and see if you don’t increase your viewing number.
Participate in discussions about topics that interest you, and share or retweet other people on Twitter. LinkedIn offers more international experts, again, with discussion groups that you can participate in and gain followers.
However, like most things in life, you’re going to have to be persistent and consistent in this. Most of us don’t build a following overnight, but if people like your posts on FB, Twitter, Google Plus or LinkedIn, they’ll share the information and that will increase your views.
There are also people who are influential in your field. Befriend them and create a relationships with them. Share their blogs if they are authentic for you. Retweet them. Comment on other people’s posts. In many cases, this is how they got noticed, and helped them build a following.
Where Are the Experts?
Want to know where you can find people who are considered experts in their field?
One social media barometer is Klout, where a score is assigned that reflects the individual or brand’s social media influence. Find your field’s categories and see who is listed. If you click on their name, it will give you all of their social media sites and access to their posts.
So for those interested in addiction, when they click on experts, I’m ranked number 2.
Does that get me a free coffee at Starbucks? Does it mean my post go viral? Can I count on being an expert without studying trends in addiction therapy? No, but it means that people looking for posts on addiction might stumble upon my site that I don’t engage otherwise.
A great tagline stays with your readers because it gets their attention, and if you've sent the message well, they will return the next time they need information, but also because they remember the tagline. Click To Tweet
Get ‘Er Done
Spend some time on a tagline. Get it out there. But, before you get too famous, we’ve got room for your guest post, too.
Two Drops of Ink: The Literary Home for Collaborative Writing