5 Reasons You Should Have a Professional Blog Audit for Your Site


Note from the Editor-in-chief, Marilyn L. Davis

About three weeks ago, I reached out to Dr. Noelle Sterne, one of our monthly contributors, to discuss what I knew were some limitations for both of my blogs. I felt sure that I viewed them with a “parental eye”,  and couldn’t see any flaws. She suggested that I contact Jennifer Brown Banks and have a blog audit done.

I didn’t like the idea of blending two separate wants on my part; I wanted the audit, but I also thought that there were other bloggers out there who could benefit from an explanation of why these impartial audits were important. Only after Jennifer did the audits, did I suggest this guest post.

One, I’m thrilled with the audits, so anticipate some changes. Two, I highly recommend that each of you take advantage of her expertise and keen eye. See if her assessment of your blog doesn’t remove those blinders when you view your baby.



By: Jennifer Brown Banks

—“Knowledge is power.”


But this Blog is my Baby!

There’s a great degree of validity to the expression, “love is blind.”

It’s also a major contributing factor to why many bloggers fail to see their sites with the objectivity, clarity, and insight that can help them make a real online impact and make money.

Call it “pride in ownership.” But, they often “see” with their hearts and their ego, rather than with a discerning eye.

Bloggers see all the hard work they’ve put in; not necessarily what others observe or experience when they arrive on their landing page as a visitor, potential client, or advertiser. Click To Tweet

Don’t be one of them. Your message matters.

But it has to be “delivered” in the right way for optimal success.

Find the Experts and Let Them Help

two drops of ink marilyn l davis jennifer brown banksThink of it this way. Most of us writers recognize the importance of having another pair of “peepers” on our work when writing and publishing a book.

We know that hiring a professional with a trained eye can help us avoid embarrassing mistakes, enhance our efforts, and provide for a more polished image.

Well, the same holds true for a blog audit.

An interior decorator might be retained to create beauty, functionality, and comfort for homeowners and their visitors. The decorator’s industry-related knowledge and skill-set would highlight problem areas, “declutter” and organize, while offering suggestions for improvement.

And just as you want your house to reflect your taste, interests, and attention to detail, your blog deserves this, too.

Blog Audits Explore and Improve

  1. Design and Functionality
  2. The Effectiveness of your Branding Efforts
  3. Information Gaps in your Content
  4. Level of Engagement
  5. Monetization Activities
  6. Technical Issues and Glitches

Blog Audits Answer the Plaguing Questions

  1. How am I perceived online? 
  2. What is my ‘brand’? 
  3. How do I compare to others in my niche? 
  4. What are my creative strengths and weaknesses?
  5. How can I save time and money on the site? 
  6. Can I do something to avoid blogger’s burnout

In a “blog fog?”

Five Key Ways a Blog Audit Takes Your Blog from Zero to Hero!

5 Reasons You Should Have a Professional Blog Audit for Your Site marilyn l davis jennifer brown banks two drops of ink

Don’t stay in that “blog fog.”  Sometimes, blog owners are in that place because they are trying too hard to fix things that don’t matter. A blog audit pares down the components of the blog and highlights how you can change those troublesome aspects.

1. It can give you a competitive edge to help you stand out and stay relevant.

According to Statista.com: “ In 2015, 28.3 million internet users updated a blog at least once per month. The number of bloggers in the United States is set to reach 31.7 million users in 2020.” Translated? The competition for readers’ time is fierce!

A blog audit can help you to put your best foot forward, “have them at hello” and keep them coming back for more.

2. It allows you to “work smarter, not harder.”

Why guess your way to success? A blog audit can teach you proven strategies to reach your goals faster, with less frustration and less trial and error.

3. It can enhance your branding efforts.

A blog audit can contribute to a more positive, authentic, cohesive online image. It guarantees that your logo and slogan accurately convey who you are and what your blog is about. You do have a logo, tagline or slogan, right?

Additionally, it can ensure that your collective activities support your vision; so that you garner the attention you desire and deserve.

4. It can help provide greater focus and clarity; thereby saving time and false starts. (And “time is money”).

One of the biggest mistakes I see many bloggers making is trying to be all things to all people. They blog on numerous, scattered, unrelated topics, (from art to zoology) which dilute their branding efforts and confuse their readers.

5. It can help you to make more informed decisions about your blog’s future direction.

Whether it’s the topics addressed, the blogging frequency, or your target audience, the blog audit assesses these components and helps you focus your energies moving forward. When you blog with confidence, and from an informed position, there are fewer detours on the path to success.

Dynomapper.com states that: “Having a content audit performed on a website or brand is one of the most important things that can be done to develop a strong website and marketing strategy. This is essentially taking the time to fine-tune your website and addressing the issues that will improve its performance. This can be done on your own or by an online marketing company that would use specific content audit tools to find out how to improve the content and information provided on your website.”

To wrap things up…

A blog audit can make you a wiser, more realized, engaging, passionate blogger.

And don‘t we owe that to our readers?



Jennifer Brown Banks is a content creator, award-winning blogger, and branding expert. Banks teaches writers and entrepreneurs how to increase their visibility, their reach, and their bottom line.

Her site, Pen & Prosper, has been recognized consecutively as a top blog for writers for 2013, 2014, 2015, 2016, 2017, 2018.

She has provided Blog Audits for a wide range of clients: from CEO’s to teachers, to authors.

To order your own personalized blog audit, or to purchase her Ebook on
“self-audits” contact her at Gemsjen@yahoo.com.


Jennifer Brown Banks’ post on Two Drops of Ink:

Poetry Break by Jennifer Brown Banks

A review of Jennifer Brown Banks’ Book, Smart Branding for Busy Bloggers


Two Drops of Ink: The Home for Collaborative Writing


Guest Posts Wanted

What ways have you found to improve your site, create better content, or maximize on your efforts? Those categories are what most writers are looking for so they can better use their time.

If you’ve got experience in problem-solving for the writer and blogger, consider a guest post. 

And just as Jennifer solves problems, she’s also a poet. So all of you poets out there, we all need a poetry break from the day to day writing. Guest posts are poems, too. 

Not into problem-solving or poetry, but are a writer? Then consider that guest post in the categories of memoir, with a writing component, literary news, grammar shorts – we could all benefit from a refresher on the Oxford comma, short fiction, and fun facts about writing – tickle our funny bone with your take on writers or writing. Again, that guest post is open to you, too. 


  1. Wow! I had not even heard about a blog audit.

    Thanks Jennifer for the valuable insights. I know where to come if I need a professional one, meanwhile I’ll go the DIY route.

    Carol (aka Lady Cee)

  2. Thank you for this useful information, Jennifer! I didn’t even know there was such a thing as a blog audit, so I appreciate you spelling out the numerous ways it could help!

  3. Thank you for expressing the importance of a blog audit and blog maintenance. It is something I also perform for customers.

    One aspect you highlighted “Information Gaps in your Content” – it would be good to assume that blogs develop uniformly, but they don’t. If a blog has 10 categories, then after 100 posts there should be 10 in each area. Most people have pet topics. That blog after 100 posts has 25 in one category and 2 in another. That balance needs addressing. Address those topics you have shy’d away from in the past.

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