8 comments

  1. Wow! I had not even heard about a blog audit.

    Thanks Jennifer for the valuable insights. I know where to come if I need a professional one, meanwhile I’ll go the DIY route.

    Carol (aka Lady Cee)

  2. Thank you for this useful information, Jennifer! I didn’t even know there was such a thing as a blog audit, so I appreciate you spelling out the numerous ways it could help!

  3. Thank you for expressing the importance of a blog audit and blog maintenance. It is something I also perform for customers.

    One aspect you highlighted “Information Gaps in your Content” – it would be good to assume that blogs develop uniformly, but they don’t. If a blog has 10 categories, then after 100 posts there should be 10 in each area. Most people have pet topics. That blog after 100 posts has 25 in one category and 2 in another. That balance needs addressing. Address those topics you have shy’d away from in the past.

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