By: Marilyn L. Davis
When Writing is Your Brand
“You can’t build a strong personal brand by just posting status updates… people need more than that, they need valuable content, beyond updates and tweets.” ― Bernard Kelvin Clive
Why do some writers get thousands of readers a day, subscribers to their blogs, and a following? It’s because those writers deliver on their promise in the titles and consistently create engaging, imaginative, and informative blogs, articles, and essays.
So, are they all born talented and accomplished wordsmiths? Not all of them. But each successful blogger works hard at producing the kind of pieces that their readers want to read.
I know that’s all well and good for them, but what about you and me? Here are seven tips for making your brand stand out, attract readers, and get noticed.
Define Your Niche
“You can shine and make a mark in some field. Your job is to find your niche, excel, and build a lasting legacy.”― Roopleen
Your niche is that subject you are passionate about or the expert people read when they want to know about a particular topic.
So, how can you best convey that knowledge and prove to readers that you can inform, interest, and educate them about your niche subjects? Start with a list of all the topics you know about from jobs, school, hobbies, or personal research. Now, narrow that down to which ones stimulate and excite you the most.
That’s a huge clue – it’s the passion as much as the performance that makes us an expert in our subjects. Not only are we experts from an educational standpoint, but we can write about it in ways that attract readers with all of our posts.
Seven Ways to Ensure that Your Brand Represent the Best You
Merriam-Webster defines a brand as “a public image, reputation, or identity conceived of as something to be marketed or promoted.” To make sure that your brand is authentic, use these four tips.
1. Never Try To Be Someone Else
“Start telling the stories that only you can tell because there will always be better writers than you, and there will always be smarter writers than you. There will always be people who are much better at doing this or doing that – but you are the only you. –Neil Gaiman
When you’re honest with yourself, you’ll know if you’re writing falsely:
- If you’re not cool, don’t force it; trendy only works for the generation that espoused it.
- If you’re not glib, it’s better to stick to the facts and not try to be slick and smooth.
- If you’re not sophisticated, don’t use words that sound urbane if they are not a regular part of your speech.
All of those wanna-be characteristics read false for a reader, and you’ll lose readers. If you’re like me and sound preachy, earnest, and pedantic, then write that way about the subject. At least it’s authentic.
Try to use more emotions; it will improve any style of writing. When you begin your writing, determine how you feel about the topic or subject and use words that reflect those emotions. For instance:
- Are you brooding about the problem? Then let the reader in on your thoughts and questions and your process for the conclusion.
- Does the subject arouse your curiosity? Then write about your wonder in such a way that readers want to find the end of the rainbow with you.
- Are you sad about the topic? Make sure that readers understand in your choice of words that this is a grave subject matter or your frustration that others do not see the importance of the topic.
- Do you feel angry about the topic? Give readers that mental picture of you hunched over the keyboard with lowered brow, pinched lips, and flared nostrils.
Readers need to connect to the emotions of the words and subject. It’s your job as the writer to express knowledge and emotions that engage your reader until the end of the post.
2. Write Often And Learn To Write Better
“Let grammar, punctuation, and spelling into your life! Even the most energetic and wonderful mess has to be turned into sentences.”― Terry Pratchett
Create a writing routine. If writing is important, you will make the time and give your writing the attention it needs.
- Get up early
- Stay up late
- Allocate time to write
- Make writing a priority
I write or edit three days a week for Two Drops of Ink or my addiction blog, FromAddict2Advocate. I’m not a full-time writer. I conduct recovery support groups, have a reasonably active family life, enjoy the company of friends, run errands, clean, and cooks all of my meals – without a microwave. In other words, I’m like all those who do not make a living from my writing – I have jobs and life.
But I still write or edit three days a week.
And I read seven days a week. Two of those days are set aside for reading books on better writing; five of those days are for pleasure. But even those help me learn about syntax, dialog, sentence construction and expose me to good writing.
3. Create Files For Future Articles
“The true writer, the born writer, will scribble words on scraps of litter, the back of a bus ticket, on the wall of a cell. ― David Nicholls
Carry a notebook or device to record random thoughts. Then create files for quotes that resonate, images that will enhance an article, and anything that will prompt or improve your posts. I’ve got files with quotes and pictures. Some files are just random sentences or a paragraph. Some were the darlings I culled from one piece, but I know the paragraph has merit – I’ll use it somewhere else.
Next time you start a post, search your files. Often you’ll find that you have an opening paragraph from one of your darlings that you wrote six months ago.
4. Don’t Revise or Edit the Unfinished Post
“I do the first draft as passionately and as quickly as I can. I believe a story is valid only when it’s immediate and passionate when it dances out of your subconscious. If you interfere in any way, you destroy it.” ― Ray Bradbury
First drafts are:
- First: original, earliest, and initial writing
- Drafts: outlines, sketches, rough copy
Therefore, a first draft is the initial rough copy. It’s all the thoughts, ideas, and emotions about my topic. It’s all the words associated with that subject, and it may come in at 1800-2500 words before I take a break. As I’m writing, I put symbols next to specific terms and passages to fix or highlight in my revision.
- Repetitive words (*)
- Links (_)
- Needs quote (“)
But I don’t stop the process of getting words on the screen until I’ve mentally exhausted the topic. I also don’t edit as I go because I want to have a feel for the whole. Editing while writing is like the blind men describing the elephant if you’re editing each paragraph as you write. You’ve got all these exciting parts, but what do they make when combined?
Also, transitioning between paragraphs seems to flow better when I’m freewriting, rather than editing and then creating a sentence that makes paragraph eight flow into paragraph nine.
5. Revising and Editing: Making Your Brand Stand Out
“Merely because you have got something to say that may be of interest to others does not free you from making all due effort to express that something in the best possible medium and form.” [Letter to Max E. Feckler, Oct. 26, 1914]” ― Jack London
I save my first draft under its working title and walk away from the computer. I am not sure how it happens, but words rearrange themselves while I’m gone.
When I review them the next day, those words either make sense, or I question why I wrote something. It doesn’t matter which happened, I’m not writing with fresh eyes, and I’ve made headway towards having a solid post.
Now I prune, polish, revise, and edit.
6. Sharing, Tweeting, and Exposing Your Brand
“Now I felt exposed, on display like a puppy in a pet store window, strip steak in a butcher case; a burglar caught in a flashlight beam, in a word, naked. ― Dennis Vickers
There are millions of articles and blogs: some good and some dreadful. But you won’t get a following for your writing if you don’t publish it. And that is part of the problem – exposing our writing to others.
We all have egos, and when we are writing from a perspective of experience or expertise, we can feel proud. However, if our writing skill is not commensurate with our knowledge, we can be embarrassed about presenting the knowledge.
Find some trusted friends in the beginning. Ask them to critique the writing and be honest about your writing content and their impression. And then listen to their comments.
- If your writing isn’t clear and concise, change it.
- Too many words or long-winded? Pare it down. Revise and edit it.
- Are you finding a lot of typos and grammatical errors? Use Grammarly, spell check, or other aids to improve your writing.
If your writing gets positive responses, then risk writing for an online site to test the waters, start a blog about your chosen subject, or submit your writing to contests. All of these get your brand out there for public scrutiny. Once it’s published, share it.
7. Who Can Help You with Your Brand?
Try joining some Facebook or LinkedIn communities that focus on your topic. Create an Instagram page. Read and share other writers and comment on their posts. Writers love comments, even those who find fault, as it gives us a clear idea of how to improve. Learn to tweet, and remember that 140 characters are not a tome. Retweet others and increase your social capital.
If you’re looking for another platform for your writing, consider a guest post at Two Drops of Ink.
A guest post on this site means that your brand is seen by our audience…that’s the power of helping. We get your great words and you get publicity for your blog, books, and other writing.
What are Your thoughts about a Personal Brand?
While these seven tips will help you improve your brand, I’m sure you have others. I’d welcome comments that add additional ways for all of us to enhance our brand.
Two Drops of Ink: The Literary Home for Collaborative Writing
Marilyn L. Davis is the Editor-in-Chief at Two Drops of Ink and From Addict 2 Advocate. Her memoir, Finding North: A Journey from Addict to Advocate is available on Amazon in Kindle and paperback.