Niche Writing: Focus and Fundamentals


By: Marilyn L. Davis


“You have the ability to shine and make a mark in some field. Your job is to find your niche, excel, and build a lasting legacy.” ~Roopleen

Understanding Niche Writing


Just what is a niche? It’s your passion and expertise put into writing. Some people believe that a niche will stereotype them. “Oh, another Marilyn Davis article about writing – I’ve read that already.” 

It is our job as a writer to make the same subject just as exciting as it was the last time we wrote about it. We can do this as a writer because we are approaching the same topic but from a different perspective or angle this time. When we write from a new viewpoint or add a twist, our readers can then say, “Oh, another Marilyn Davis article about writing, but with a different point of view.”


Writing in Your Niche is Not Limited


I write about addiction and recovery, life lessons, and writing. I find that those topics give me infinite room to explore feelings, thoughts, perceptions, and beliefs. Some would say those are limited topics. I would say they are expansive and allow me to do what I feel compelled to do, write. Writing in those niches will enable me to:

  • Inspire
  • Distinguish thoughts and feelings for richer writing
  • Challenge the status quo
  • Take a proactive or reactive position
  • Reference life lessons
  • Reflect on the past, future, the problem and the solution
  • Improve people’s lives
  • Simplify the writing process
  • Define and refine the art of the article


Niche Writing Often Uses Particular Language


We write about our interests, and those topics often have a language that is individual to that subject, like recovery and writing. Both of those topics has words that are familiar to the readers if they, too, have an interest in the topic.

Sometimes, we want to expand on our usual topics and introduce new material to stay fresh. For instance, I may like flowers and can describe certain things about a tulip. I can even use this precise flower and correlate it to recovery, a topic that I write about often.

However, my reference for tulips is about their tenacity and how that relates to recovery. Someone else might associate tulips and windmills and write a poem. But an authentic tulip aficionado would know:

  1. Commercial cultivation of the flower began in early Persia somewhere in the 10th century.
  2. The word tulip, in its English forms such as tulipa or tulipant, entered the language by way of French: tulipe and tulipan.
  3. Growing tulips from offsets require a year of growth.
  4. The Netherlands claims 1594 as the official date of the tulip flowering.
  5. Between 1634 and 1637, tulips were so famous; they became a form of currency in Europe.


Expanding within Your Niche


I can find information about the tulip and include it in this article to make a point. Although it is accurate, it is not authentic to me. It does not represent the language, cadence, tone, or subjects that interest me. More importantly, writers have to use words effectively and authentically to convey their voice and strengthen articles. 

Excellent writing is the combination of subject, tone, and authenticity in our choice of words that keep our niche writing fresh. Click To Tweet


Narrow Your Niche and Improve


Writing takes time, energy, and effort to be worthwhile. It also requires reading to learn how to write effectively by learning grammar, syntax, tenses, and all those things most of us have forgotten from high school English. Beyond that, what else does it take?

  1. Passion or enthusiasm and infatuation for the subject
  2. Learning more about our topic and researching
  3. Reading other opinions on the subject – pro and con
  4. Tentative articles in draft
  5. Making mistakes
  6. Improving our craft

When we isolate our niche, are knowledgeable, interesting, and write a stellar post, we attract new readers, but more importantly, retain our old readers. Click To Tweet


When You Find Your Niche


I know that feeling when you realize that you have crossed all the T’s, or the subject and verb agree, and the punctuation is correct. Better still, there are times that the writing seems to flow effortlessly, and you finish the piece and smile.

Relish that moment. It can be eye-opening as well as satisfying. You may just be discovering your niche.

“He excels best in his niche – originality loses its authenticity in one’s efforts to obtain originality.” ~Criss Jami  Taking those words to heart, I’ll also make a personal commitment to the serious tulip writers. I will never again encroach on your niche.

For more posts in my niche

Because I know that readers want diversity, consider submitting poetry, flash fiction, writing advice, or short memoirs. There’s always room for more enjoyable reading at Two Drops of Ink.


Two Drops of Ink: The Literary Home for Collaborative Writing




  1. Someone wise once said that for writing to be relatable, you have to find the right balance between universality and specificity of experience. I thought that was a beautiful way to speak to the balance writers are always striving for – and knowing or finding your niche is definitely a part of that.

  2. Somehow I have come to think of Environmental Issues as well as certain Technology Topics as my niche, but I face difficulty in fine tuning writing on those topics on forums like “Two Drops of Ink” .

    • Hi, Ptrikha15, perhaps the technology topics might have application. Are you familiar with any programs, apps, or something similar that would help a writer? I think all of us who write online need either a grammar check or even something as simply as spell check. While some are free, there are others that aren’t. Again, we welcome submissions and combining technology and writing might just work here at Two Drops of Ink. Hope that helps.

    • Peeush,
      We accept essays on any topic. The only genres I will reject outright are romance and partisan political themes. Political philosophies, true romantic memoirs that are not overtly sexual are considered, but the point is that we will look at any writing to see if it has value and a good message.

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