By: Marilyn L. Davis
“You have the ability to shine and make a mark in some field. Your job is to find your niche, excel, and build a lasting legacy.” ~Roopleen
Understanding Niche Writing
Just what is a niche? It’s your passion and expertise put into writing. Some people believe that a niche will stereotype them. “Oh, another Marilyn Davis article about writing – I’ve read that already.” Maybe you have read one by me, and I appreciate that, but my job as a writer is to make the same subject enjoyable and informative in subsequent posts.
If I write from a new viewpoint or add a twist, readers can then say, “Oh, another Marilyn Davis article about writing, but with a different point of view.”
Writing in Your Niche is Not Limited
I write about addiction and recovery, life lessons, and writing. Those topics give me infinite room to explore feelings, thoughts, perceptions, and beliefs. Some would say those are limited topics. I would say they are expansive and allow me to do what I feel compelled to do, write. Writing in those niches will enable me to:
- Inspire – those in recovery and other bloggers
- Distinguish thoughts and feelings for richer writing
- Challenge the status quo
- Take a proactive or reactive position
- Reference life lessons – for those in recovery and writers
- Reflect on the past, future, the problem, and the solution – for those in recovery and writers
- Improve people’s lives – in recovery or blogging
- Simplify the writing process
- Define and refine the art of the article
See how many overlapping areas there are for recovery and writing? That’s why I say my three topics are not limited. Excel at doing what your passion is and only focus on perfecting it. Eventually people will see what you are great at doing, and if you are truly great, success will come chasing after you.”―
Niche Writing Often Uses Particular Language
We write about our interests, and those topics often have a language that is individual to that subject, like recovery and writing. Both of those topics have words familiar to the readers if they, too, have an interest in the topic.
Sometimes, we want to expand on our usual topics and introduce new material to stay fresh. For instance, I may like flowers and can describe certain things about a tulip. I can even use this precise flower and correlate it to recovery.
However, my reference for tulips is about their tenacity and how that relates to recovery. Someone else might associate tulips and windmills and write a poem. But an authentic tulip aficionado would know:
- Commercial cultivation of the flower began in early Persia somewhere in the 10th century.
- In its English form, tulip, it entered the language via French: Tulipa or tulipant, tulipe, and Tulipan.
- Growing tulips from offsets require a year of growth.
- The Netherlands claims 1594 as the official date of the tulip flowering.
- Between 1634 and 1637, tulips were so famous; they became a form of currency in Europe.
I can find information about the tulip and include it in this article to make a point. Although it is accurate, it is not authentic to me. It does not represent the language, cadence, tone, or subjects that interest me.
Narrow Your Niche and Improve
Writing takes time, energy, and effort to be worthwhile. More importantly, writers have to use words effectively and authentically to convey their voice and strengthen articles. It also requires reading to learn how to write effectively by learning grammar, syntax, tenses, and all those things most of us have forgotten from high school English. Beyond that, what else does it take?
- Passion or enthusiasm and infatuation for the subject
- Learning more about our topic and researching
- Reading other opinions on the subject – pro and con
- Tentative articles in draft
- Making mistakes
- Improving our craft
When we isolate our niche, are knowledgeable, interesting, and write a stellar post, we attract new readers, but more importantly, retain our old readers.
When You Find Your Niche
“Every man has a specific skill… He excels best in his niche – originality loses its authenticity in one’s efforts to obtain originality.” ― Criss Jami
I know that feeling when you realize that you have crossed all the T’s or the subject and verb agree, and the punctuation is correct. Better still, there are times that the writing seems to flow effortlessly, and you finish the piece and smile.
Relish that moment. It can be eye-opening as well as satisfying. You may just be discovering your niche.
Criss Jami also advises us, “He excels best in his niche – originality loses its authenticity in one’s efforts to obtain originality.” Taking those words to heart, I’ll also make a personal commitment to the serious tulip writers. I will never again encroach on your niche. For other perspectives on niche writing, here are links to other writers.
Because I know that readers want diversity, consider submitting poetry, flash fiction, writing advice, or short memoirs. There’s always room for more enjoyable reading at Two Drops of Ink.
Two Drops of Ink: The Literary Home for Collaborative Writing