Why Share Other Writers? 4 Benefits for You marilyn l davis two drops of ink

Why Share Other Writers? 4 Benefits for You


By: Marilyn L. Davis


You Benefit When You Share Another Writer 


“More contacts mean more sharing of information, gossiping, exchanging, engaging – in short, more word of mouth.” – Gary Vaynerchuk


Too many writers, bloggers, and website owners do not understand the value that they receive when they share articles or provide links to other people. They can see how it would benefit someone else, but don’t understand how promoting others becomes an advantage for them.  

1. What can you expect to gain when you share a blog or post by someone else?

  • You’re going to improve your social capital on Twitter, LinkedIn, Instagram, Facebook, and other platforms.

2. How is that important to and for you?

  • Your social capital helps establish trust, build relationships, and foster mutual encouragement.


Sharing Establishes and Encourages Connections


When we share beneficial information with our social contacts, we strengthen the connections and improve the relationship. The network effect states that the number of people sharing information generates value and commonality. 

It also relies on the findings of Contagious: Why Things Catch On. Therefore, the number of writers promoting other bloggers, Two Drops of Ink, and themselves creates greater value for all of us.


Why Share Other Writers? 4 Benefits for You marilyn l davis two drops of ink  

Opportunities to Share: We All Win


When we share important news, events, and informative articles to others, we’re sending several messages:

  • This information is important to me, so I shared it.
  • I thought you might like to know this, so I shared it. 
  • I thought you might need some laughter today, so I shared it. 
  • This post explains better than I can how to…, so I shared it. 

We can feel good that we’ve passed along something of value to others, and in any situation where both parties benefit, it’s a win-win. Although I do not like pat phrases, there are times that these clichés explain the outcome. In sharing a helpful article written by someone else, win-win is an apt descriptor – both sides succeed in the end.

The writer gets promoted by me, thus increasing their exposure, and I get to look informed, knowledgeable, and gracious in the sharing. PR for both. Click To Tweet


Why Share Other Writers? 4 Benefits for You marilyn l davis two drops of ink


A Reflection of the Person Sharing 


Each of us has words we would use to describe ourselves. Generous, caring, kind, diligent, thorough, eccentric, quirky, and straightforward are some words that I would use to describe myself. 

When I share articles that reflect those aspects of myself, it means that readers on Twitter, Facebook, or LinkedIn begin to create their image of me. If you’re sharing posts by others, their messages reinforce aspects of you.

Paine Webber and E.F. Hutton created marketing campaigns using this principle. “Thank you, Paine Webber,” and “When E.F. Hutton talks, people listen.” These two companies were using marketing strategies that implied that what they were promoting had value. Taking this principle and building upon it, use your contributions to social media to support others and be known as someone who spends time researching, linking, and sharing helpful information.


4 Messages You Send When You Share Someone Else


Why Share Other Writers? 4 Benefits for You marilyn l davis two drops of ink


While I’m sharing the writings of others,  the unstated messages are about me, which in turn strengthens my social capital.

My shares give potential readers a link to a useful article – that is the public communication, but it also sends some subtle information about me – the unstated message. For instance, in a share I might provide:


1. Worthwhile Content for Others


Benefit 1: The unstated message: “I believe in this topic/writer/issue. I think this is informative/interesting/entertaining.”


2. Articles Defining my Beliefs, Ideas, and Interests to Others


Benefit 2: The unstated message: “This is me written by someone else.”


3. Links to Like-Minded Individuals for Online Connections


Benefit 3: The unstated message: “I added this link as we think, feel, and believe in similar ideas.


4. A Call to Action for Social Problems, Injustices, and Causes


Benefit 4: The unstated message: “These are the causes, social issues or injustices that arouse my passion, and I want you to know about this subject.”


Introduce the Person or Topic When You Share


Just as you introduce one friend to another if they don’t know each other, when you’re sharing another person’s article, say a few words about the writer in your share.

Structure your introduction to include your opinions or attitudes about the author or topic, whether positive or negative. That’s how your audience learns about you when you share someone else’s post.

I write article introductions to reflect the emotion of the article or reflect my opinion on the topic. According to New York Times studies, positive, uplifting, heartwarming, touching, and gratifying are all emotions readers respond to favorably. 


Share: Using the Network Effect


I decided to start using Twitter, even though I had an account for several years. I was like a lot of people and didn’t understand the value or limitations of 140 characters, although it has increased.  Twitter is still more limited than say, Facebook, but unlike FB, I don’t have to wade through messages of what someone ate for breakfast as a rule. 

After some research, I understand more about Twitter. Since then, I’ve increased my followers by 300% using some helpful articles on how to make Twitter work for me.  

One of the most important Twitter tips was learning to share posts by other people with my followers.


Building Links and Relationships to Increase Traffic


If I want my articles shared, I have to share others. Think about the 1981 Faberge Organics TV commercials, “…if you tell two friends…then they’ll tell two friends, and they’ll tell two friends…and so on and so on and so on…”

Let others know you are promoting their articles. On most social media sites, you can tag a person or mention their name.

More interconnections with people or links to articles in our posts mean that more writers receive a mention, their site gets exposure, and our articles have value-added content. Click To Tweet

And so on that note, I invite you to:

  1. Follow me on Two Drops of Ink or Twitter
  2. Join Facebook or share a link on your Facebook posts
  3. Join Stumbled Upon to start promoting
  4. Use LinkedIn writer’s groups and read, support, and start building relationships
  5. Find people on LinkedIn or Facebook that share your passion
  6. Use the “Share This Page” features for Two Drops of Ink
  7. Promote five other writers and let them know in a comment or private email that you shared their article and would appreciate the same in return
  8. See if your number of views increases


I Can’t Guarantee Viral, But I Can Guarantee Visibility


Unlike E. F. Hutton, Paine Webber, and Faberge, there’s no campaign or hashtag for, “Who is Marilyn L. Davis promoting today,” and I can’t guarantee that a share of mine will go viral for you, but it could happen.

What I can guarantee is that it will get exposed to my followers on Twitter, Linkedin, and Facebook.

So, consider writing that guest post today, submit, and I’ll share when published. 


Two Drops of Ink: The Literary Home for Collaborative Writing




Marilyn L. Davis is the Editor-in-Chief at Two Drops of Ink and From Addict 2 Advocate. She is also the author of Finding North: A Journey from Addict to Advocate and Memories into Memoir: The Mindsets and Mechanics Workbook, available at Amazon, Books A Million, Barnes and Noble, and Indie Books. 


Connect with her: 



Two Drops of Ink Facebook page

From Addict 2 Advocate Facebook page


  1. Lately I’ve been helping to promote other writers by featuring them on my blog in a section called Three Questions & a Cover. The 3-question interview seems to be a big hit with my readers and guests alike. Just as you say–helping others helps me.

  2. Marilyn, I loved this. Sitting under Jeff Goins who teaches generosity, I do practice this. But you give in depth reasons for those who don’t understand. I will be sharing this post. Great explanation and opportunities to act.

    • Hi, Danielle. Thanks for commenting.

      While generosity is a valuable trait, not everyone uses theirs. I think for some individuals, we have to be clear that there is a benefit for them – then they get generous. She smiles.

  3. Marilyn, awesome post!

    We hear so much about doing this, yet we don’t because we’re looking for immediate results. I also love your action steps. A big help to someone like myself who is still learning the ways of social media and internet networking.

    • Hi, Chris. Thank you for commenting. We’re all learning, and that’s one of the benefits of a writing community. When we find groups that interact, share and teach, we’ve found something! We know each other through Intentional, and it has just those qualities.

      I’m glad you ventured over here to Two Drops and welcome to this community as well.

      I’d like to hear how you used any of the action steps and your outcomes. That helps me frame directions, or support my original premise. You’d be doing me a huge favor if you let me know your results.

      Again, thanks for commenting on the post, and don’t be shy – come back! And if you’d ever like to submit a guest post, we are always looking for new and seasoned writers to join our contributors.

  4. Great post! I just started trying to make serious connections in the writing world last year (getting an author Facebook page, regularly blogging, following other people, etc.) I had a writing blog for several years, but I wasn’t very knowledgeable about sharing or making connections, so it didnt grow hardly at all. Now I’m meeting new writers and readers and both learning from and sharing with them. Making these connections is wonderful and I can’t wait to make more in the future! I followed Two Drops on Facebook… Your posts are very insightful! Here’s my page: http://www.facebook.com/authorcaitlinlambert

    • Hi, Caitlin. Thanks for giving me your link. I appreciate that and I will check out your blog. That’s the beauty of today, we have so many opportunities to connect, share and learn.

      And thank you for taking the time to comment on the post, too.

  5. Good morning, Lydia; thanks for the kind words. Good Karma cannot be overrated. I understand that we all get busy and don’t follow back, or re-share others, but in the end, it’s a better approach – give and take for social sites.

  6. Reblogged this on Live…Love…Share!!! and commented:
    How often do you take the time to like the work of your followers? Do you follow back those who follow you? There is good Karma in sharing the content of others!!! Take time to read this awesome and informative article by Marilyn Davis.

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