By: Marilyn L. Davis
“Opportunities don’t happen; you create them.” ~Chris Grosser
Opportunity: Writing a Guest Post
Guest posts are a great way to expand your audience. There are just a few basic things to remember when you have this opportunity:
- Make sure you’re submitting a topic that the site features. For instance, I get lovely travel blogs alerting me to vacation spots, but we aren’t a travel site, so it doesn’t match our audience. However, I convinced Rebecca Brown to write a how-to-write-a-travel-blog; now that works.
- Does the blog have engaged readers who will likely share your guest post? This is important. You’re writing a guest post for exposure, and if it just sits there, you’re missing out. Most sites show share options and the number of times a post is shared. Look for a site with engaged readers.
- Check out the blog’s social media presence on Facebook, Twitter, Instagram, Tumblr, Linked In, or other sites. Do they have likes, shares, and engagement with readers? If so, you can safely assume that your guest post will get additional exposure, too.
Even with these three qualifiers, are you still wondering if a guest post does anything for you? Here are five more reasons to consider a guest post.
1.You gain instant exposure to another group of readers.
Each site that accepts your guest post will have its readers, and if they like your writing, they may become a follower, go and visit your site, or buy your book. Since Two Drops of Ink has over 8,000 followers, we’d be happy to share a few with you.
2.Your guest post exposes your other writing to a broader audience.
When I receive a submission, I’m always interested in where the guest writer has written. It may be their website, another site, or they have written a book with rave reviews on Amazon, which means that the guest writer has an established audience and can expand our reach and their own.
3.You increase your brand authority when you post on an award-winning site.
I’m not just marketing Two Drops of Ink with this post, but it is my point of reference. We have brand authority in the literary field. When you guest post with us, it increases your authority partially because I don’t publish every submission. The posts that are published go to all of our subscribers and again increase your exposure.
Most sites let you have a least one backlink, and most guest bloggers will include their website. We’re more generous at Two Drops of Ink in that I want to feature other writings and your books along with your website. Multiple backlinks are encouraged, and notify our readers of your other works, which increases your brand authority, too.
4.You get to leave your comfort zone.
Your readers like the way you write, and that means you might be too comfortable. When you submit a guest post to another site, you’re taking a risk that the audience there won’t like your writing. But, if your post is accepted and published, you’ve now exposed yourself to a brand new audience who can become subscribers and followers.
Thanks for not being afraid.
5.You’re building your writing portfolio.
Writers, just like artists, have portfolios. In marketing my memoir, Finding North: A Journey from Addict to Advocate, every site that would feature my book asked me for my portfolio, which I didn’t have, and I’d imagine many of you don’t, either.
It’s simple to compile, featuring your writing samples that demonstrate your range, areas of expertise, and skill. So a guest post adds to your credibility for your portfolio.
The Benefits of a Guest Post are Reciprocal
I’m not too fond of clichés, but a win-win does come to mind when I think about all the excellent guest posts we’ve published. Each writer brought their tone, style, perspective, and voice to the more prominent topic of literary works, whether it was poetry, prose, or problem-solving for the writer and blogger.
I appreciate each one that we’ve published and look forward to your submission. Please read the submission guidelines and also the post, Stop Getting Your Guest Post Keep Getting Rejected.
Both of these will help you in researching, writing, and submitting your guest post. And remember that your backlinks lead our readers to you, so include your information in your bio.
Marilyn L. Davis is the Editor-in-Chief at Two Drops of Ink and From Addict 2 Advocate. Both of these sites are accepting guest posts. She is also the author of Finding North: A Journey from Addict to Advocate and Memories into Memoir: The Mindsets and Mechanics Workbook, available on Amazon, Indie Books, Barnes and Noble, and other book sites.