By: Rebecca Brown
Travel, Eat, Hike, Explore – Then Share It
Many people love to travel, but pouring that passion into writing is no easy task, especially when you know you have to compete with thousands of other travel bloggers. However, the good news is it’s not that difficult either. Whether you want to start your travel blog or you’re writing a guest post for another site, all you need is a bit of thought and research. So here’s a step-by-step guide that will help you write a perfect travel blog post.
1. Check Out Other Travel Blogs For Inspiration
It’s essential that you understand the competition for viewers by studying other travel blogs. Maybe you already follow some bloggers, or you enjoy reading travel pieces in magazines or other publications. But without a clearly defined presentation, your blog can get overlooked.
Start by asking yourself what you like about these blogs. Is it the wealth of details? Is it a whimsical style of writing? Maybe it’s about the topics they tend to choose.
Pay attention to more specific things, such as the choice of words, structure, what makes a compelling introduction, images, or how they usually wrap up the blog post.
2. Decide Your Focus
If you already know what you want to write about, that’s a great start. Maybe you want to write about your travel experience, but you’re unsure which aspects to focus on in the blog. If you’re having a hard time choosing the exact topic, ask yourself: what would appeal to my target audience?
Suppose you’ve visited the place; in that case, it’s best to focus on your first-hand experiences. You can offer the readers your personal view and something new. Instead of repeating the information that’s already everywhere on the internet, write about your own experiences and provide genuine tips.
3. Do Extensive Research
Travel writing requires serious research, especially if you’re writing about a place you haven’t visited before. There are many details to think about if you want your blog post to be accurate and professional.
For starters, you need to be respectful of the place, and its culture and tradition, as well as proofread all the names carefully so you spell them correctly. If you’re reviewing places to stay and eat, for example, be mindful that what you write will affect their business.
Doing your research doesn’t only mean reading other travel blogs. You should also read as many reviews and first-hand experiences as possible to get the right picture.
4. Create an Outline
If you have no experience writing blog posts, you might be tempted to open a new document and immediately start writing. While this method works for some (usually highly experienced writers), others will get lost or stuck easily.
If you want your writing to flow, you should start by creating a solid outline of your blog post, i.e., plan what you’ll write about in advance.
You may think that it will stifle your creativity, but there’s freedom in structure. Once you know what you want to achieve in each section, the words seem to write themselves.
5. Be Creative With Headlines
Unlike some other highly technical and purely informational posts, travel blog posts should provide information and inspire! We travel to find inspiration, open our minds, infuse our lives with meaning, and travel blogs should reflect that.
That’s why you can let your creative juices flow. This is especially true for headings and subheadings (which you should use generously throughout the text). Don’t make them plain — add a little magic! For example, instead of “Visit That Restaurant,” your heading can say, “Give Your Taste Buds a Treat at That Restaurant.”
Be careful not to overdo it, though!
6. Make Your Post Internet-Friendly
No matter how passionate you are about travel, you need to tame your inner NatGeo reporter and write for the internet. Both users and the search engine want your article to be well-structured and on-point. It helps if it has the following:
● Sentences that don’t go on and on forever
● Short paragraphs
● Great use of transition words
Our attention spans are shortening, and when people see a large block of text, they don’t even try to read it, which is especially true with online content. Make sure you’ve presented your post in segmented, highly digestible bits.
7. Use a Lot of Visuals
Finally, use as many visuals as you can. Travel has always been about beautiful photos, especially now in the age of Instagram. You can describe that place all you want, but if there are no photos to back you up, no one is going to care.
Why should they read a detailed description when they can go elsewhere and see tons of photos of the place? Use pictures and videos to complement your writing, and it’s best to use your own if you have any.
The next time you travel, use these tips and see if you aren’t more prepared when you write your travel blog posts.
Bio: Rebecca Brown
Rebecca is a translator, avid traveler, and bookworm.
Her job has given her the fantastic opportunity to travel to dozens of countries worldwide, and writing on Rough Draft gives her a chance to showcase some of those countries, cultures, and cuisines.